HELLO;
I'M CHRISTINE
I’m a digital media leader specializing in paid social strategy, media investment, and performance-driven growth.
With 10+ years in digital media, I focus on building and scaling high-performing paid social programs across platforms including Meta, TikTok, Reddit, Pinterest, Snapchat, X, LinkedIn, Tumblr and Nextdoor. I’ve led teams responsible for developing and executing large-scale social programs for some of the world’s most recognized technology and consumer brands across global markets.
From major brand moments and product launches to always-on acquisition strategies, my work centers on translating business objectives into scalable social strategies that drive full-funnel performance. I combine data, creative innovation, channel expertise, and strong platform partnerships to build campaigns that deliver measurable results and unlock new opportunities for growth.
I’m particularly passionate about evolving social media from a tactical channel into a strategic growth engine powered by audience insight, experimentation, and performance. I am deeply interested in innovation and supporting new approaches to paid media that will shape the future of social marketing
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I'm looking forward to using these passions to work with you on your next project or campaign!
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Digital Marketing
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Paid Media Planning / Buying
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Paid Social Activation
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Project Management
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Account Management
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Campaign Leadership
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Cross-Channel Media
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Performance Marketing
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Digital Strategy
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Brand Strategy
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Marketing Research
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Digital Analytics
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Conversion Rate Optimization
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Email Drip Campaigns
SKILLS:
​PLATFORMS:
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Paid Social Activation Platforms: Facebook, Instagram, X, Snapchat, TikTok, Pinterest, LinkedIn, Reddit, Tumblr, Nextdoor
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Google Tools: Analytics, Search Console, Tag Manager, Trends, DV360
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Email Marketing: MailChimp, Klaviyo, Constant Contact, VerticalResponse
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Web Platforms: WordPress, Shopify, Wix, Squarespace
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Design: Photoshop, Illustrator, InDesign, Lightroom, Canva
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Team & Project Management: Hive, Jira, Asana, Basecamp, QuickBase, Google Drive, SharePoint, Box, Teams, Slack, WebEx, Zoom
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Media Research + Planning Tools: Prisma, ComScore, Simmons, MRI, YouGov, Mintel, eMarketer, Global Web Index, Kantar, DoubleVerify
​CREDENTIALS:
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Bachelors Degree in Business Management with an emphasis in Marketing
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Certification in Adobe Creative Suites Software: Photoshop, Illustrator, InDesign, Lightroom, Bridge
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Experienced Public Speaker / Educator dedicated to professional development in Digital Marketing
LIFE OUTSIDE OF WORK:​
When I’m not "on the clock", you’ll usually find me outdoors, in the garden, at a live show or art exhibit, or experimenting with photography and homemade pizza. As a mom, I also love finding fun ways to spark curiosity and creativity in my child. I believe the experiences that inspire us outside of work ultimately make us better thinkers and leaders within it.
