ONCE UPON A FESTIVAL

About This Project

Full Brand Assessment & Strategy for Once Upon a Festival: Over the course of three months, I meet with the founders of Once Upon a Festival to gather insight on their business, consult them on their marketing efforts, and guide them to clearly defining their branding strategy. After months of meetings and consultations, I compiled a PDF document with a comprehensive strategy plan that they could then use to grow their business, expand their brand, share with key investors, and use as a benchmark for their success:

BRAND ASSESSMENT

CORE FOCUS FOR BRANDING CONSULTATION

The 12 core areas of focus for this booklet and strategy consultation were: