NORTHERN NIGHTS MUSIC FESTIVAL
About This Project
In July 2015 I was asked to join the Northern Nights production team as a Marketing Assistant. I proved my abilities in both Marketing and Design, and was able to make such an impact during my one month assignment that I was asked back for the entire festival season of 2016 as their official Marketing and Social Media Manger. In this role I worked with the event producers to define the overall Marketing strategy and brought on an intern halfway through who I coached throughout the process on Social Media copywriting, posting and scheduling. The marketing and promotional efforts I led resulted in sold out events for both 2015 and 2016 festival years.
Below is a small selection of posts for Northern Nights on their top 3 social channels. These posts range from their 2015 - 2016 events. For each of these posts I wrote the copy, curated articles, worked with media contacts to gather video and photo content, and in some cases utilized my own photography and graphics.
(Click Images to Expand View)
Below are a few examples of Instagram contests I crafted to stir up excitement and engagement leading up to and during event dates. I led the strategy, design, execution and management of all social contest elements shown below. I also developed a system using IFTT to compile submissions in a live google sheet to ensure all criteria were met before a winner was chosen. The #ShareTheAdventure contest was even printed in the 2016 festival booklet which was given as a physical copy to all ticket holders.
SNAPCHAT GEO FILTERS
I proposed the concept of an AR lens to senior event leadership team, and was approved for event's first ever filters.
Managed project and oversaw marketing and design team from idea to execution.
As part of the role involved PR, I secured, wrote, and designed layout for advertorials about the upcoming 2016 event, which were published in The Emerald Magazine and The Lost Coast Outpost.
(Click to Expand + View PDF of Each Article)
Advertorial for The Emerald Magazine, June 2016
Copywriting, Layout, and Photography
Advertorial for The Lost Coast Outpost, June 2016
Between January 2016 – July 2017, I created 11 blog posts for Northern Nights. For each of these posts, I wrote the copy, curated the images, created the call to action buttons, and designed the page layout itself.
(Click to Expand + View PDF of Each Post)
I designed the Northern Nights Mailchimp email newsletter template for both the 2015 & 2016 festival season based on brand color and style guidelines for that year.
I sent about 2 email newsletters a month leading up to the 2016 event. For each newsletter I wrote the copy, designed the layout and curated any included media. Below is a small sample in chronological order.
(Click to Expand + View PDF Screenshot of Each Email)
Part of my role was also shooting live content to post on festival social platforms during the event and creating a hub of content for posting throughout the next year. As one of the Media Team leads, I created a list of all the key features, areas, events, sponsors, and moments around the festival that would play an important role in the following year's social media promotion. This list was shared with all event photographers and press contacts as a guide to help highlight all the things that make Northern Nights special.
In the gallery below is a sample of some of my favorite shots I took throughout the event, some of which were utilized for and shared in press articles, as seen below. Mixmag's article featured a gallery consisting of 17 photos solely shot by me, whereas Fest300 featured my photo for the front of their gallery, which included my shots among those of more seasoned and well known event photographers.
Here's a small selection of photos I shot during the Northern Nights festival events, which in addition to live posting on social, were utilized for press and promotional materials for sponsors and future events.
(Click Images to Expand View)
Andrew: Co-Owner of BLAP and Northern Nights Music Festival
Christine was a pleasure to work with. She brought many great marketing and graphic design skills to Northern Nights Music Festival along with systems that made the whole process easier. From the moment we started working with her we saw a instant improvement in our social reach and she was able to pick up the NNMF “voice” right away! With her help we were able to implement new approaches to achieve our goals and new ways to engage our sponsors.